Lụa Spa brand book
Lụa Spa looks like water in the morning: mist white, deep-water type, clear aqua for everything you can press, warm peach for prices and gifts. Everything moves on one four-second breath. Dark mode is the same water at night.
The mark
Colour
- Mist whitePage backgroundday #F7FCFD · night #081619
- Deep water inkBody textday #10232A · night #EAF8FB
- Clear aquaPrimary buttons, the chosen time, the rippleday #22D3EE · night #67E8F9
- Deep tealLinks, accent textday #0E7490 · night #67E8F9
- Warm peachPrice chips, gift cards, the dropday #FDBA74 · night #FDBA74
- Note redOnly for health boxes and who should not bookday #B42318 · night #FDA29B
Every text and background pair passes AA contrast in both modes. Text on aqua buttons is always deep ink, never white.
Type
Slow down, four counts at a time.
Fraunces, SOFT 100 · headings and session names; soft as a drop, light 340 to 420
Herbal hair wash, 45 minutes: two rinses of herbs boiled that morning, a scalp and neck massage, towel dry. 360,000 VND with VAT.
Hanken Grotesk · reading text, prices and minutes with tabular figures; full Vietnamese marks
Prices and minutes
A price always comes with minutes and who does it. Never "message us for the price", never a "today only" price.
Motion
One breath is four seconds: two in, two out. The hero photo swells 1.5%, the halo around the booking button and the ripple on the photo all follow it. Questions change in 700 ms with a 6 px rise. With reduced motion everything stands still and there is no ripple.
